Promo campaign for The World Movies Channel that showcased a line-up of stellar foreign films that were then re-made by Hollywood at a later date.
The design concept was about literally ripping into the surface, peeling back to a time when the ideas in the films were raw and vibrant. The visual look and rip transition influenced the promo script, connecting animation with live-action.
ACCOLADES
WORLD PROMAX | BDA NEW YORK 2008
WORLD BRONZE – Program / Movie Package Marketing Campaign Using Integrated Media.
Entered by: The World Movies Channel and Bruce Dunlop & Associates Sydney.
WORLD BRONZE – Program / Movie Package Marketing Campaign Using Integrated Media.
Entered by: The World Movies Channel and Bruce Dunlop & Associates Sydney.
ASTRA AWARDS 2008
NOMINEE – Most Outstanding Marketing Campaign : Subscriber Retension
Entered by: The World Movies Channel.
NOMINEE – Most Outstanding Marketing Campaign : Subscriber Retension
Entered by: The World Movies Channel.